ESOMAR, the world organization for opinion and market research, held a seminar “The Role of Opinion Polling in the Election Process” in Phoenicia Intercontinental Hotel on Tuesday 6th December 2011.
The seminar was under the patronage of former Interior Minister Ziad Baroud and with the participation of ESOMAR Secretary General Venn Roney, former Director of Surveys at CBS News Kathleen Frankovic, Founder and Director of Strategic Communication Consultancy (S2C) Mr. Ramsay Najjar and Founder and Managing Partner of Information International SAL Mr. Jawad Adra. The representative of ESOMAR in Lebanon Dr. Tarek Ammar introduced the participants to an audience of roughly 70 people including researchers, scholars and representatives of research and statistical analysis firms.
Mr. Adra’s speech included the following:
