Market and Consumer Surveys | |||||
| # | Client | Name of Project and Location | Services Performed | From | To |
| 74 | Eksen Research
Turkey
|
Metlife Insurance Study in Lebanon | The overall objective of the proposed research is for MetLife to understand the effectiveness of the media campaigns as measured by their ability to drive awareness, consideration, and lifts in key imagery associations. | January 2011 | February 2011 |
| 75 | United Food Technologies International
Lebanon |
Caviar qualitative study | The market study entails conducting 23 elite interviews with caviar consumers, potential consumers, retailers, specialists, gourmet restaurants and black market traders. The objective of the study is to understand the black caviar consumption behavior and habits of the Lebanese population, their knowledge of caviar and assessments of competitive brands. | February 2011 | March 2011 |
| 76 | Nagy Research
Egypt | Shingles Study in Lebanon | The overall objective of the proposed research is to assess the clarity, comprehensibility, and cultural relevance of the translation of the patient questionnaire (the questionnaire has been translated from English into Arabic, through identifying the questions and responses that are problematic, determining the reason why, and recording the suggestions given by respondents. 5 interviews with patients who suffered from Herpes Zoster were conducted for this purpose.
| March 2011 | March 2011 |
| 77 | Nagy Research
Egypt | Oncologists Study in Lebanon | The market study aims to getting feedback of Oncologists on the CRC medications and methods used for diagnosis and treatment of metastatic colonrectal cancer. For this purpose, a questionnaire was administered to a sample of 10 Oncologists in Lebanon, as per the Client request, to fill in and return online. | March 2011 | April 2011 |
| 78 | Georges Frem Foundation
Lebanon
|
Apples Consumer Project | The objective of this market study is to detect the Consumption behavior, Purchase behavior, Decision making process, Preferences of varieties & packaging as well as Price preference for various types of apples consumed. This was achieved through conducting face to face interviews with a sample of 150 Lebanese female respondents who are mothers and key decision makers in buying the fruits for their families. | April 2011 | April 2011 |
| 79 | Synovate
Egypt |
Crack Equity Study | This market study aimed at exploring LU brand awareness and perception; categories and sub-brands associated with and recognized for it. The study consisted of 8 Focus Group Discussions with young adults, family providers; college students as well as youth aged 14-17 years. | June 2011 | June 2011 |
| 80 | Dogmoch Group of Companies
Lebanon | Midtown Hotel Market Study | The objective of the study is to make recommendations regarding the best way for Midtown hotel located in Hamra to move forward. The study relied on elite interviews with competitive 4 star and 5 star hotels in Hamra. A total of 7 interviews were conducted. A report was derived with profiles of each competitive hotel based on interviews and with recommendations for Midtown hotel to increase its occupancy rate.
| June 2011 | July 2011 |
| 81 | Synovate
Egypt | Copy Ads Project | The objective of this market study is a Copy/Ad testing for Clorets to understand the participants’ experiences and emotions around Clorets. The study consisted of 4 Focus Group Discussions with both males and females aged 18-25 years, heavy/daily and moderate/occasional users of Clorets. | July 2011 | July 2011 |
| 82 | Ms. Iman El Baba Lebanon | Ecotourism Study in Lebanon | The objective of this market study is to find out if "ecotourism" could be a positive factor to the sustainable development for North Lebanon. Three natural reserves in North Lebanon (Palm Island, Tannourine Reserve and Horsh Ehden Reserve) were covered. Face to face interviews with the Managers and the personnel of the nature reserves, the Local Community, the tourism Industry (Tour Operators, Guides…), Public Administration (General Director: ministry of Tourism, Environment, Culture) the municipalities, NGOs and Eco-tourists were conducted to develop a clear idea about the ecotourism industry in the area. | September 2011
| Ongoing |
| 83 | Synovate Egypt | Henkel Tracker Survey 2011-2012 (Lebanon, Jordan and Syria) | This Brand Tracker is a brand health survey aiming at testing the brand awareness, usage, advertising awareness and recall of brands under the following categories: Detergents, High Suds Detergents (HS), Low Suds Detergents (LS), Dish Washing Liquid (DWL), All Purpose Cleaners (APC) and Disinfectants. The survey is conducted face to face with Non-Single Females between the age of 25 to 45, users of the category in question and decision makers of the brand for the category in question. | September 2011
| Ongoing |
| 84 | International Resources Group (IRG) Lebanon | Litani River Basin Management Support Program Farmer Satisfaction Follow-Up Survey | The objective of the assignment is to conduct a client satisfaction and opinion survey, as follow-on to a baseline survey conducted in November – December 2010. The survey will focus on farmers in the Canal 900 command of the LRA in the central Bekaa Valley, including farmland in the villages of Qaraoun, Joub Jenine, Kamed Loz, Baaloul, Lala and Saghbine. The survey shall identify and prioritize public perception of water-related problems affecting them the framers; assess interest/willingness to be engaged in solving water-related issues; assess level of awareness of the existence and functions of the Litani River Authority; identify factors entering into farmer decision making regarding the irrigation water source they choose (ground or surface) as well as assess farmer satisfaction with the irrigation service being provided by the Litani River Authority. | November 2011 | January 2012 |
| 85 | Synovate Egypt | JNSD Project- Qualitative Study | The objective of this market study is to explore the consumers’ awareness, habits and attitudes towards packed juice. The study consisted of 6 Focus Group Discussions with young adults, housewives; college students as well as youth aged 14-17 years, all consumers of packed juice. In addition, 7 in depth interviews with hypermarkets, chain supermarkets, grocery shops and kiosk owners in Beirut, Tripoli and Saida were conducted as per Client request. | December 2011
| January 2012
|
| 86 | Ipsos Egypt | JNSD Usage and Attitude Study | The objective of this market study is to explore the consumers’ awareness, habits and attitudes towards packed juice. The study consisted of 1,000 questionnaires, 900 of which with adults aged 15-55 all decision makers and consumers of packed juice and 100 questionnaires with kids aged 10-14 years of age consumers of packed juice too. | February 2012 | March 2012 |
Follow Us!
